Raj Walia
|Art Direction|Graphic Design|Presentation Specialist|Digital Learning & Content Specialist|Instructional Designer|Change Manager|Visual Communication Specialist|
Multidisciplinary creative, learning, and change management professional with more than 20 years of experience developing visual communications, executive presentations, digital content, and learning solutions. Combines creative direction, instructional design, and stakeholder collaboration to translate complex information into clear, engaging experiences aligned with business objectives.  
Expertise spans art direction, graphic design, presentation development, curriculum design, eLearning, and organizational change communications. Develops PowerPoint presentations, marketing campaigns, interactive videos, training materials, and digital and print assets that support brand consistency, audience engagement, and knowledge transfer. Partners with leaders, subject matter experts, and cross-functional teams to define requirements and deliver content tailored to executive, employee, and customer audiences.  
Brings a structured approach to learning and development through the ADDIE framework, with experience designing curricula, learning objectives, assessments, and facilitator resources. Supports leadership development, new hire training, continuing education, and product and sales enablement through asynchronous and instructor-led learning. Translates technical, clinical, and product information into practical resources that support understanding and application.  
As a Prosci Certified Change Practitioner, has contributed to ADKAR activities and led communications and eLearning initiatives at KPMG. Change management experience includes conducting impact assessments, coordinating multichannel communications, identifying success measures, and aligning communication and learning activities with organizational priorities to support readiness and adoption.  
Experienced in creating, organizing, and maintaining enterprise learning and communication assets, including reusable templates and resources for multiple markets. Applies content governance, version control, and consistent design standards to support efficient content development and ongoing maintenance.

Core Competencies
Art Direction & Visual Communication
Creative direction, graphic design, executive presentation design, brand consistency, typography, UI/UX, digital marketing, photography, photo retouching and composition, and print and web design.
Learning & Instructional Design
ADDIE, curriculum development, learning objectives and assessments, eLearning, interactive video, leadership development, new hire training, continuing education, and product and sales enablement.
Training Delivery & Evaluation
Asynchronous and instructor-led learning, train-the-trainer materials, facilitator support, learning evaluation, and continuous improvement.
Change Management & Communications
ADKAR activities, change impact assessments, stakeholder coordination, multichannel communications, adoption support, and success measures.
Content & Project Coordination
SME collaboration, cross-functional coordination, clinical and product content translation, content governance, version control, reusable templates, and multi-market learning assets.

Tools and Technologies
Learning and Authoring
Articulate Storyline, Articulate Rise 360, Adobe Captivate, SCORM/xAPI publishing

Design and Media
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Audition, Acrobat), PowerPoint, Figma, Camtasia, Vyond

Content and Collaboration
SharePoint, Microsoft 365, Teams, Monday.com, Wrike, Asana

AI-Assisted Production
Microsoft Copilot, Beautiful.ai, Gamma, Canva AI
Did you know?
The combination of graphic design and change management expertise can be particularly useful in communicating and facilitating organizational change effectively.