SERVICES
User Interface (UI) Design
Designing of websites, computers, appliances, machines, mobile communication devices, and software applications.
Digital Marketing
Promoting brands mainly through different forms of digital media that may or may not use internet.
Rebranding
The process of changing the corporate image of an organization.
Retouching
Improving by adding new details or touches to desired photographs.
Social Media
Promoting brands via social networks. Maintaining social media accounts and pages by updating information (e.g., twitter, facebook).
Photography/Retouching
Skilled use of camera in order to produce digital or non digital images
AND Improving by adding new details or touches to desired photographs.
eLearning & Training (Instructional design)
Creating interactive and engaging training materials, including e-learning modules, interactive presentations, and visually appealing guides.
Feedback Collection Enhancement
Employing my design skills to craft user-friendly feedback mechanisms, making it easy for employees to provide input and suggestions.
Change Management
Strategic thinker with the ability to assess change impacts and develop effective strategies, proficient in managing change networks, adoption metrics, and communications plan
Skilled in executive reporting and assessing change readiness and experienced in designing and delivering training programs to support change initiatives
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WORK EXPERIENCE
KPMG
Sr. Art Director (Manager)
Montvale, NJ - November 2018 – present
In my role as Instructional Designer
Conduct comprehensive Training Needs Analysis to identify learning gaps and performance improvement opportunities across all organizational levels.
Develop and implement strategic learning and development plans aligned with KPMG's business objectives, focusing on defining learning goals and designing effective learning paths.
Create, curate, and manage learning content, collaborating closely with subject matter experts to ensure accuracy and relevance.
Oversee the delivery of high-quality in-person and digital learning programs, including training sessions, workshops, seminars, webinars, and e-learning modules.
Lead the design process from conceptualization to execution, ensuring high-quality, on-brand deliverables for print and digital media.
Develop creative solutions and visual concepts for marketing campaigns, presentations, and reports, conducting user research and usability testing to create user-centric designs.
Manage learning technologies, such as LMS and e-learning platforms, to enhance learning delivery efficiency and design intuitive user interfaces for web applications.
Lead communications for new initiatives, organizational changes, and training programs through various electronic delivery mediums.
Collaborate with HR and talent management teams to integrate learning initiatives with broader talent development strategies, promoting a culture of continuous learning and skill development.
Ensure compliance with industry regulations and internal policies, manage the learning and development budget effectively, and stay abreast of industry trends and best practices to deliver cutting-edge experiences and maintain consistency in design elements across digital platforms
In my role as Art Director
Lead the design process from conceptualization to execution, ensuring high-quality, on-brand deliverables for digital media, & developing creative solutions/visual concepts for marketing campaigns, presentations, & reports.
Conduct user research and usability testing to create user-centric designs, manage learning technologies such as LMS and e-learning platforms to enhance learning delivery efficiency, & design intuitive UI for web applications.
In my role as Change Manager
Lead communications for new initiatives, organizational changes, and training programs through various electronic delivery mediums, ensuring smooth implementation of change management strategies and compliance with industry regulations and internal policies.
Collaborate with HR and talent management teams to integrate learning initiatives with broader talent development strategies, manage the learning and development budget effectively, and stay abreast of industry trends and best practices to deliver cutting-edge experiences and maintain consistency in design elements across digital platforms.
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Freelance Art Director
Art Director (Pharma)
Matawan, NJ - April 2016 – October 2018
Developed execution of creative from concept to layout to finished art for
KYPROLIS (Amgen Pharmaceuticals Oncology product), COSENTIX (Novartis),
BRAVECTO (Merck), REMODULIN (VERTEX)
Designed layouts for marketing and sales materials; Maintained, updated, and applied branding standards.
Created interactive eLearning courses focused on pharmaceutical product knowledge, compliance, and sales training.
Worked closely with subject matter experts (SMEs) to gather content, verify accuracy, and ensure relevance to the target audience.
Developed storyboards and scripts for eLearning modules, incorporating multimedia elements such as animations, videos, and interactive quizzes to enhance learner engagement.
Used Articulate Storyline and Adobe Captivate to build high-quality eLearning courses that were SCORM-compliant and easily integrated with clients' Learning Management Systems (LMS)
Met client’s marketing strategies and objectives within specified deadlines.
Participated in strategic and tactical meetings with the client and account team to develop effective advertising campaigns reflecting the client's objectives.
Worked independently as well as with copywriters to develop creative and effective advertising concepts from ideation through the final product.
Directed photographers, illustrators, designers, and production staff to ensure proper production of campaign elements. Supervise art directors and freelance artists.
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Toys R us
Art Director
Wayne, NJ - July 2015 – March 2016
Managed UI designing, wire framing and prototyping; Met design standards for brand right, creative for home pages, brand pages, display ads, emails and other on-line related promotional activities for toysrus.com and babiesrus.com.
Collaborated with the product and marketing teams to create the UX and UI design.
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Mercedes Benz
Sr. Graphic Designer
Montvale, NJ - June 2013 – July 2015
Designed and updated marketing material for print and online publications, trade shows and PR events material, websites, social media, e-marketing, corporate identity, sales collateral, trade shows, direct mail, signage, presentations and POS.
Managed the creative document layout, photo research and composition, and final production release of creative projects to vendors and clients.
Collaborated with the marketing and development teams to create the pages for the new website.
Developed responsive website mockups for browser, tablets and phones.
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Lazar Advertising & Marketing
Sr. Graphic Designer
New York, NY - May 2004 – May 2013
Developed brand identities, advertisements, annual reports and sell sheets for clients in the retail, jewelry and fashion industries.
Executed projects from conceptualization to preflighting for press.
Created in-store marketing material, logos, catalogs, look books and environmental design for client’s retail stores, display booths, trade shows, brochures, fliers, packaging, newsletters, advertorials, email blasts.
Executed creative design of all packaging for products and ensuring brand identity is consistent across all packages and comps.
Designed PowerPoint presentations with audio sync.
Provided photography services for reputable food/trade shows for magazines like Dessert Professional.
Provided landscape photography for articles in magazines.
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Technical Skills
Adobe
Photoshop, Indesign, Illustrator, XD, Lightroom, Acrobat PDF, Premiere Pro, Captivate, After effects, Edge Animate, Audition, Dreamweaver, CSS
Articulate
Storyline 360, Review 360, Rise 360
Microsoft
Word, Power Point, Excel, Whiteboard, Teams
Soft Skills
Presentation skills, Layout composition, Branding, Typography, Instructional Design, eLearning Development, Curriculum Design, Needs Assessment, Project Management, Learning Management Systems, Interactive Training, Collaboration and Teamwork, ADDIE & SAM Methodologies
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