I am a Prosci certified professional and as a Prosci certified professional at KPMG, I contribute to every phase of ADKAR while leading communications and eLearning training programs. I oversee a multi-channel communications initiative, providing comprehensive guidance on change initiatives to support teams throughout transitions.
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Additionally, I design and execute change management projects, conducting impact assessments and identifying key success indicators. My focus lies in understanding business needs and prioritizing change management efforts to align with organizational goals and optimize ROI.
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Extensive experience (20 years) in communications, marketing campaigns, UX/UI, internet/web technologies, digital marketing, typography, imagery retouching/composition, videos, eLearning interactive videos, print & web design.
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Excellent presentation skills; outstanding analytical skills to resolve ambiguous problems.
Takes initiative and ownership of assignments; self-motivated and driven to work independently.
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A team player, skilled in client and vendor relations; experienced negotiator using cross-cultural communication skills as needed.
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Performs in high-pressure environments, and works within budgets, time, and scope.
Creating the best user experience by staying up to date with industry trends and best practices to incorporate them into the company's design strategy.
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Software expertise includes
Adobe
Photoshop, Indesign, Illustrator, XD, Lightroom, Acrobat PDF, Premiere Pro, Captivate, After effects, Edge Animate, Audition, Dreamweaver, CSS
Articulate
Storyline 360, Review 360, Rise 360
Microsoft
Word, Power Point, Excel, Whiteboard, Teams
SERVICES
Change Management
Strategic thinker with the ability to assess change impacts and develop effective strategies, proficient in managing change networks, adoption metrics, and communications plan
Skilled in executive reporting and assessing change readiness and experienced in designing and delivering training programs to support change initiatives
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User Interface (UI) Design
Designing of websites, computers, appliances, machines, mobile communication devices, and software applications.
Digital Marketing
Promoting brands mainly through different forms of digital media that may or may not use internet.
Rebranding
The process of changing the corporate image of an organization.
Retouching
Improving by adding new details or touches to desired photographs.
Social Media
Promoting brands via social networks. Maintaining social media accounts and pages by updating information (e.g., twitter, facebook).
Photography/Retouching
Skilled use of camera in order to produce digital or non digital images
AND Improving by adding new details or touches to desired photographs.
Training and Educational Materials
Creating interactive and engaging training materials, including e-learning modules, interactive presentations, and visually appealing guides.
Feedback Collection Enhancement
Employing my design skills to craft user-friendly feedback mechanisms, making it easy for employees to provide input and suggestions.
WORK EXPERIENCE
KPMG
Visual Design/ Change Manager
Montvale, New Jersey - November 2018 – present
Prosci certified, contribute to each phase of ADKAR while leading communications and training (eLearning) programs.
Lead and oversee multi-channel communications program to provide the “who, what, where, when, why and how” of change initiatives to inform and support teams throughout transition.
Design and implement full scope of change management projects including developing and leading change impact assessments to determine change readiness, gather requirements for a successful change management strategy, and identify key indicators which provided a mechanism to measure success.
Focus on understanding business needs and prioritization of change management projects to ensure alignment with business goals to maximize return on investment.
Support business transformation and change management initiatives through visual communications and development of eLearning solutions.
Over two decades of expertise in strategic storytelling for communications and training, including marketing campaigns, UI/UX, internet/web technologies, digital marketing, typography, videos, eLearning interactive videos, photo retouching/composition, and print/web design.
Excellent presentation skills; outstanding analytical skills to resolve ambiguous problems.
A team player, skilled in client and vendor relations; experienced negotiator using cross-cultural communication skills as needed. Performs in high-pressure environments, and works within budgets & time.
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OSG Billing Services
Art Director
Ridgefield park, New Jersey - April 2017 – October 2018
Design layouts for marketing and sales materials; Maintain, update, and apply branding standards.
Develop websites, email blasts, presentations, and other web assets.
Support communication campaigns on digital platforms (social media, blogs, microsites, etc.).
Develop prototypes for internal requests; Execute materials through production.
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Freelance Consultant (PHARMA)
Art Director
Iselin, New Jersey - December 2016 – April 2017
Developed execution of creative from concept to layout to finished art for
KYPROLIS (Amgen Pharmaceuticals Oncology product), COSENTIX (Novartis),
BRAVECTO (Merck), REMODULIN (VERTEX)
Design layouts for marketing and sales materials; Maintain, update, and apply branding standards.
Met client’s marketing strategies and objectives within specified deadlines.
Participated in strategic and tactical meetings with client and account team to develop effective advertising campaigns reflecting the client objectives.
Worked independently as well as with copywriters to develop creative and effective advertising concepts from ideation through final product.
Directed photographers, illustrators, designers and production staff to ensure proper production of campaign elements. Supervise art directors and freelance artists.
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RKF Associates
Art Director
NY, New York - April 2016 – November 2016
Designed and developed material to support business development, corporate marketing initiatives and campaigns, and property marketing initiatives; Organized creative material.
Developed creative and effective advertising from concept to layout, through finished art.
Incorporated and/or explored client suggestions and directives, resolved questions and concerns.
Created email blasts, flyers, newsletters, ePublications, brochures, advertisements, display ads, brand identities, photo enhancements, maps and aerial photographs in accordance to strict corporate brand guidelines and design standards.
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Toys R us
Art Director
Consultant at Wayne, New Jersey - November 2015 – March 2016
Managed UI designing, wire framing and prototyping; Met design standards for brand right, creative for home pages, brand pages, display ads, emails and other on-line related promotional activities for toysrus.com and babiesrus.com.
Collaborated with the product and marketing teams to create the UX and UI design.
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Dassault Falcon Jet
Art Director/Sr. Graphic Designer
Consultant at Teterboro, New Jersey - July 2015 – November 2015
Designed corporate and product catalogs, brochures and flyers, trade show booth design and PR event material.
Designed responsive websites, social media and e-marketing material, sales collateral, direct mail, presentations and invitations.
Collaborated with the UI/UX development team to execute designs for the web, tablet and phone.
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Mercedes Benz
Art Director/Sr. Graphic Designer
Consultant at Montvale, New Jersey - August 2013 – July 2015
Designed and updated marketing material for print and online publications, trade shows and PR events material, websites, social media, e-marketing, corporate identity, sales collateral, trade shows, direct mail, signage, presentations and POS.
Managed the creative document layout, photo research and composition, and final production release of creative projects to vendors and clients.
Collaborated with the marketing and development teams to create the pages for the new website.
Developed responsive website mockups for browser, tablets and phones.
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Kalbe Associates
Art Director
Consultant at Hewlett, New York - May 2013 – December 2015
Handled projects from conceptualization to pre-flighting for press for Chronos Magazine, Éclat International.
Color corrected and retouched photos for all the imagery Click here
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Lazar Advertising & Marketing
Sr. Graphic Designer
New York, New York - May 2004 – May 2013
Developed brand identities, advertisements, annual reports and sell sheets for clients in the retail, jewelry and fashion industries.
Executed projects from conceptualization to preflighting for press.
Created in-store marketing material, logos, catalogs, look books and environmental design for client’s retail stores, display booths, trade shows, brochures, fliers, packaging, newsletters, advertorials, email blasts.
Executed creative design of all packaging for products and ensuring brand identity is consistent across all packages and comps.
Designed PowerPoint presentations with audio sync.
Provided photography services for reputable food/trade shows for magazines like Dessert Professional.
Provided landscape photography for articles in magazines.
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